Brief Create an identity and brand for the Sustainable Us initiative that the residents of the shire will resonate with.
Key elements To be used accross multiple mediums – flyers, online, t-shirts, event signage etc.
Execution A logo featuring the known recycling element with similarities to the rolling hills of the Wingecarribee Shire. An interchangeable tagline with colours referencing different branches of the initiative: events, video, festival etc. A bespoke continuous pattern was created from icons used throughout the print campaign.